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Smart Times Square Experience (STSX) Comes to Life As Qualcomm Orchestrates Smart City Accelerator Program Members

Today, Qualcomm Technologies revealed plans to make New York’s Times Square the epicenter of a brand-new smart entertainment, hospitality, and retail experience, working with developer L&L Holding Company. Qualcomm Technologies will orchestrate the project, bringing together its ecosystem of Qualcomm® Smart City Accelerator Program members, including support from Zyter and Veea.

By bringing together leaders in chips, hardware, software, cloud, 5G, sensors, management systems, and more, Qualcomm®, through their IoT Services Suite, is bringing to life a breakthrough experience and modern take on one of the most iconic and Qualcomm recognizable locations in the world.    

Plans for the TSX Broadway development include multiple IoT as a Service (IoTaaS) implementations through delivering a one-of-a-kind visitor experience exploring a fusion of senses from visual, sound, physical, virtual, and augmented realities and much more – in addition to bringing unparalleled opportunities for businesses to captivate and engage a historic audience of global visitors numbering around 134 million per year.

This epic 360 experience at TSX Broadway will include superfast 5G mobile broadband, including 5G private networks, WiFi 6, XR, IoT, and more.

“We are thrilled to be a contributor to one of the most visionary digitally transformed experiences of a celebrated venue with a hyperconverged network solution spanning Wi-Fi 6, IoT, edge computing with machine learning and AI, and one of the largest 5G private networks planned to date,” said Allen Salmasi, chairman and chief executive officer, Veea Inc. “Veea’s hybrid edge-cloud platform, built on Qualcomm Technologies’ edge solutions, is uniquely suited to provide support for the automation and monitoring of smart spaces and building management functions, edge intelligence, AR and gamification of immersive experiences with targeted advertising, and more.”

Read the full press release here.


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